Virtual Knit.


Scandi Knits innovator and general pooh-bah Tomek is wearing a classic Norwegian knit (is there a better kind?) while trying out the questionable pleasures of a Chinese head massaging helmet. Based on his smile, you might conclude he’s having a good time. You’d be WRONG. Unless you enjoy wearing a heavy piece of plastic that whacks your scalp around like it’s a brick in a washing machine, avoid this contraption like the plague. Don’t avoid the jumper though. It’s amazing.


Men Holding Things #3.


In the third and final installment of our Men Holding Things series, recently engaged Sean has a cosmo in his hand, ready to toast the future. We’re looking forward to the wedding Sean, now here’s some marital advice: continue to wear awesome jumpers, nothing says ‘sorry’ like chicken kiev and chips, don’t drink pink cosmos if you want to appear sexy and rugged in front of your wife. 

Poor Random Man.


Modelling today’s jumper is a random man in a shopping mall. Yes, Scandi Knits now chases down people in the street, such is the extent of our rabid love for festive clothing. This chap (we didn’t ask his name, he looked really scared) is sporting an insanely Christmassy jumper from New Look as he looks on at his friends and slowly mouths the words: H-E-L-P  M-E.

Ho Ho Ho? We Think So.


Our merry bunch of Santa’s helpers have some great Christmas jumpers on show. We’re not sure which pattern is best: the reindeers, the snowflakes, maybe even the little hearts. One thing’s for sure – this photo is SERIOUSLY festive. We’ve got the urge to put on some Christmas tunes, and that’s OKAY because it’s 1st November. Sing it Mariah…